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We believe SIM is the best way to create the ability to shop interactively, without
interfering with the viewing experience.
Advertisers are seeking new ways to promote their products. Current methods on the
internet have been less successful and tend to spoil the viewing experiencing, ultimately
reflecting badly on the sponsor. These typically are pop-up ads and distracting
banners and the overall purchase experience is detached from product placement pages.
Most households that have DVR’s are spending less time watching commercials, diminishing
advertising exposure.
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